Monitoring user searches on your reservation pages can offer powerful insights into guest behavior and booking patterns. By tracking the dates, number of nights, and the specific pages visitors are searching, you can uncover exactly what your guests are looking for—before they even book. This valuable data is automatically logged in the Availability Search Activity section within your Activity tab, keeping your reports organized and easy to interpret.
These insights can help you identify high-demand dates, underperforming listings, or seasonal trends, allowing you to fine-tune your pricing and promotions. For example, if a certain weekend is generating a high volume of searches but low bookings, it may be time to adjust your offer or highlight availability more clearly. Pair this with tools like automated pricing, direct booking promotions, and custom email campaigns, and you can turn search data into real conversions.
We’ve just set up a way for you to monitor activity on your reservation page(s). Now, whenever a search is made on a reservation page, the system automatically records this information to the Activity section.
Understanding how guests interact with your reservation page is key to improving availability and boosting direct bookings. Our enhanced tracking feature automatically logs:
All search activity is clearly separated in the Activity section under Availability Search Activity, helping you gain valuable insights without clutter
In the above screenshot you can see searches were made on several different reservation pages. Clicking on the blue links opens the reservation page.
Because this data could be overwhelming and clutter up the Activity screen we made it so that Availability Search activity is viewed separately from the rest of the automatic activity entries. To view the Availability Search Activity simply select this as the activity type from the drop down field at the top of the Activity screen.
Founded in 2007, ReservationKey was created to offer a simple, yet powerful and affordable solution for managing reservations and displaying availability online. Our goal is to deliver top-quality software that fulfills our users' needs - simple, efficient, and budget-friendly.
